Vous trouverez ici les contenus des séances passées que nous sommes ravis de partager avec vous. Nous vous souhaitons une belle exploration !
# 04. 
by Nuno Ribeiro, Lisbonne
Wasn’t technology supposed to solve all our problems? Elon Musk, a Silicon Valley entrepreneur, who is perfectly fit for an epic tale and a Marvel blockbuster, yet still believes so. This is our take on Tesla : a company that intends to accelerate the world's transition to sustainable energy by laying out a clear vision for the future, by building a 21st century industrial from scratch, and by reinventing transportation and energy through software- enabled networks.
# 09.
avec Elina Gaillard et Lauriane Paour, Paris
These are confusing times. Even more so for the retail industry which has been facing an ongoing crisis these past years, with more stores closing than ever. DNVBs - Digitally Native Vertical Brands - are creating an alternative retail model and may be paving the way towards a brighter future for all to grasp, offline and online. Our experts analyze the rise of these retail ovnis & their strength to define a new model for retail.
# 11.
by Xialoei Gu, Shanghai
With the restriction of movement under Covid-19, the travel industry in China has been hit hard.
Back in 2003, we saw explosive growth of the travel industry in China after the SARS outbreak, and 17 years later, will we see the same route to recovery under the current global context? Will digital be able to minimize the impact? And how? Our expert presents a new study, realized with
# 14.
by Cyrille Bourdeaux, San Francisco
The food industry is currently facing a paradigm shift as the global population is projected to reach 9.7 Billion by 2050 while consumers have an increasing focus on health and sustainability. Innovating is now a necessity for the $8 trillion dollars industry which has seen a surge in VC investments and M&A in recent years. From upcycling to alternative proteins, take 30 minutes to understand the new food trends that are changing the way you eat and maybe imagine the future.
# 15.
by Xiaolei Gu, Shanghai
Gen Z in China, a group of 170 million, are the ones shaping the future of the country and the future of consumption in China and beyond. They are the 1st Chinese generation born into a modern and opened-up China and fully digital age. They are not a simple continuation from Chinese millennials and they are very different from their peers in the West. Here we share our understanding of this unique population, and things we can learn from them.
# 22.
by Jing Xin and Katherine Wang Shanghai
Our new study on overseas Chinese residents analyzes brand immersion strategies designed to reach out and effectively engage with this untapped community with strong purchasing power. We hope to provide some key insights to help brands better develop strategies which proactively target, recruit, retain, and serve this powerful, and intelligent niche population.
# 32.
with Rachel Daydou, Shanghai
75% of China's 800m+ netizens are paying with their mobile, making China a mobile-first country. Mobile payments have soared in the past few years, reaching five times the transaction amount of the USA, the second-largest mobile payment market globally. What were the underlying market conditions allowing mobile payments to develop at that speed? How did the BATB lead this revolution and what was the role of the authorities? How does this impact the global payment market and what should brands do to capture this opportunity?
# 34.
with Cyrille Bourdeaux, San Francisco
A high cost of living and strong competition in the San Francisco Bay Area, as well as the democratization of technology, led other cities in the United States to attract startups in the hope of becoming the new Silicon Valley. Silicon Alley (New York City), Silicon Beach (Los Angeles), Silicon Hills (Austin), or Route 128 (Boston) are among the fastest-growing tech ecosystems in the world. What are the main drivers behind their success? Which industries do these cities focus on? Why does it matter for your business? In this MultipLX, we will travel together, virtually, in the search of the new tech eldorado.
# 42.
with Katherine Wang and Lully Qiu, Shanghai
Sina Weibo is the first open Social Media platform in China, with over 500 million MAU (Monthly Active Users), an over-representation of the new generation and highly engaging content. It is where netizens, celebrities, the government and brands meet, debate, share their thoughts and feelings. It is China’s pulse. As an authoritative source of information, Weibo played a central role during the COVID-19 crisis, where Chinese consumers flocked to express their anxiety, seek reliable information and debate over hot topics. Brands have adopted this media to connect with Chinese consumers’ hearts, create engagement, and generate sales. Since the strategic investment by Alibaba, Weibo has been a core traffic generation engine for e-commerce on Taobao, where 80% of the Chinese e-commerce revenue is concentrated. Join us to discover more about this phenomenon.
# 43.
with David Bchiri and Jay Hack, San Francisco
AI has changed the way the beauty industry gathers data, interacts with its consumers, or even develops its products. Join us for a fireside chat with David Bchiri, General Manager at Fabernovel U.S. and Jay Hack, the founder of Mira, the next generation Google for Beauty, to discover how AI is reshaping the beauty industry.