Impact, a driver of value creation

The COVID-19 crisis has highlighted the impact of human activity on the environment, and the unsustainability of certain models of societal development. It thus highlights the urgent need to change our habits and establish new ways of operating. In this context, how can businesses adapt ?
For our analysts, companies must act and rethink a “new reasonable” that can no longer be limited to financial value. More than ever, they must integrate the key intangible assets of customer capital, talent capital, ecosystem, infrastructure, and social and environmental impact.
However, there is no uniform definition and a common framework around impact.
- Can all companies have an “impact approach”? Does this approach create value?
- How can they define, measure and manage their impact?
- What are the implications of the COVID-19 crisis on their corporate responsibility